Proof of Concept · Dec 2025
One Reddit post. 3× the daily wishlists.
A first, unpaid campaign for an indie game: a single well-placed Reddit post, and what it did to the game’s Steam wishlists.
Early data, small sample. These are results so far from a single proof-of-concept campaign: one game, one post. It’s a promising start, shared honestly; not a guaranteed or average outcome. More campaigns will show how repeatable it is.
The spike
Daily wishlist additions, the week of the post
The post went live on Dec 9, the same day wishlist adds peaked at 40, roughly triple the baseline.
Daily Wishlist Actions
Steam · Dec 5–11, 2025
Actual Steam dashboard from the developer, the source for the chart above.
What happened
No budget. One post. Real movement.
For PeakSpawn’s first proof of concept, we ran a single Reddit campaign for an indie game, with no paid spend and one post placed in the right community with the right framing. The day it went live, daily wishlist additions jumped from a ~13/day baseline to a peak of 40 (about 3×) as the post climbed to 162 upvotes and a comment surfacing the game pulled another 43.
Eight months on, that thread still ranks #1 on Google for its target search, quietly sending the game new wishlists long after launch day. That’s the difference between an ad and a post: the post keeps working.
Want this for your game?
I’m taking on a few indie titles free right now while building PeakSpawn’s portfolio, and all I ask in return is a Steam key. Start with the 10-question intake.
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